DATES
OCT 9 – 11, 2026
VENUE
BARBER MOTORSPORTS PARK
LOCATION
BIRMINGHAM, AL
MAKE LIFE A RIDE THIS OCTOBER
WELCOME TO BMW MOTORRAD DAYS
Join us for the fourth installment of BMW Motorrad Days Americas, taking place at the Barber Vintage Festival and welcoming fans from across the Americas. Feel the nostalgic vibe and enjoy epic rides as we honor our heritage and lean into our future — demo rides, vintage bike racing, the BMW Performance Center, food trucks, live entertainment, BMW special guests, and more.
REGISTER / SIGN UP
CHOOSE YOUR EXPERIENCE
Two ways to make the most of your weekend. Select a package below to secure your spot.
BMW MOTORRAD DAYS 2026 VIP PACKAGE
The ultimate way to experience the weekend. A specialty package of unique gear made just for BMW Motorrad Days, plus exclusive on-track access reserved for VIPs.
- Limited-edition BMW Motorrad Days swag:
- BMW Motorrad Days Event Sweatshirt w/ Custom Screenprint Design Selection
- BMW Motorrad Days Event Hat
- BMW Motorrad Days Event Tote
- BMW Motorrad Days custom lanyard/badge
- A Premium BMW Motorrad Branded Collapsable Cooler
- Collectible stein with access to the VIP line at the beer tent, plus beer tokens (1 per day = 3 total) for complimentary pours
- Ride a VIP parade lap around the famed Barber track — participants must provide their own BMW motorcycle.
- A weekend pass to the Barber Vintage Motorsports Museum
- *Please Note*: The VIP Package is an enhancement ticket package—it does not grant event access. A separate Barber Vintage Festival ticket (and camping pass, if camping) is required to attend. Our VIP package adds exclusive BMW perks and benefits on top of your ticketed experience.
$200.00
+Taxes & Fees
BMW MOTORRAD DAYS 2026 NIGHT AT THE MUSEUM
An exclusive after-hours reception inside the Barber Vintage Motorsports Museum, Saturday October 10th, 5:30 – 8:30 PM. An unforgettable evening of food, hand-crafted drinks and stories among racing legends.
- Sip and savor all evening — an open bar and chef-curated small bites served throughout the night.
- Guided trolley ride around the Barber track with turn-by-turn narration from BMW Motorrad racing team members
- BMW Motorrad Motorsport OrangeCat Racing Superbike Racers:
- Sean Dylan Kelly
- Jayson Uribe
- BMW Motorrad Factory Test Rider:
- Nate Kern
- BMW Motorrad Motorsport OrangeCat Racing Superbike Racers:
- On-stage programming featuring BMW Motorrad executives
- Freely explore the world's largest motorcycle museum and its legendary collection all evening long.
$200.00
+Taxes & Fees
DEMO RIDES
DEMO THE LATEST MODELS
Preregister now so that when you arrive, all that’s left is selecting a time to ride one of our available bikes! Just fill out the form now and check in with a member of our demo team when you arrive. They’ll walk you through the final steps, ensure you have a valid motorcycle endorsement and proper riding gear, and be able to answer any questions about finding the right bike for you.
Demo rides are first-come, first-served and can only be booked the day of the ride, so we recommend you come early for the best chance to ride the bike you’ve got your eye on. Bike selection and availability during the event is subject to change and is not guaranteed.
IF YOU WOULD LIKE TO RIDE:
- You'll need a valid motorcycle license — no permits
- Apparel minimum: DOT-approved helmet, eye protection, long-sleeve shirt, long pants, closed-toe over-the-heel shoes
- Rider and passenger minimum age is 18
- If you've consumed alcohol today, please visit us another day
- Please arrive 10 minutes early, ready to ride
- You must be present for roll call and the rider's meeting
MORE TO EXPLORE
EXPERIENCES
There's something for every rider all weekend long. Here's a taste of what awaits.
FAN ZONE
Brand experiences and product displays come to life with live music, entertainment, a biergarten, and more.
RIDE-IN-BIKE-SHOW
Roll in, show off your ride, and admire the community's best at the BMW Motorrad Days Ride-In Bike Show.
PARTNER PAVILION
The BMW Motorrad experience extends through our partners — from expert motorcycle instruction to travels around the world.
PROVING GROUND
Take on-road demo rides across the full line-up, hit the dirt on our GS models, and try the all-electric CE 02 and CE 04.
EVENT MERCHANDISE
Bring your experience home. Official BMW Motorrad Days merch will be available exclusively on-site in the Fan Zone.
LIVE MUSIC & ENTERTAINMENT
Kick off the weekend and keep the energy high with live music and entertainment throughout the grounds.
PLAN YOUR WEEKEND
EVENT AGENDA
A preview of the weekend — the full event agenda will be released closer to the event.
DAY ONE
FRIDAY - OCT 9
8 AM - 5 PM · Event Grounds Open
9 AM - 5 PM · Demo Ride Opportunities
9 AM - 5 PM · BMW Motorrad Days
Final Agenda to be updated
DAY TWO
SATURDAY - OCT 10
8 AM - 5 PM · Event Grounds Open
9 AM - 5 PM · Demo Ride Opportunities
9 AM - 5 PM · BMW Motorrad Days
Final Agenda to be updated
DAY THREE
SUNDAY - OCT 11
8 AM - 3 PM · Event Grounds Open
9 AM - 3 PM · Demo Ride Opportunities
9 AM - 3 PM · BMW Motorrad Days
Final Agenda to be updated
ON-SITE ACTIVATIONS
OUR ON-SITE ACTIVATIONS
Visit the following on-site activation booths throughout the weekend.
